http://lifehacker.com/5388571/hulu-offi ... nt-in-2010" onclick="window.open(this.href);return false;It's time to start getting paid for broadcast content online. I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business
The only way I can see a pay model working is if they give you the current selection of episodes and clips for free (who would pay for clips anyway), and offer pay customers fewer ads and a larger back catalog of material to choose from. (That's always been my biggest disappointment: they don't even have the previous season in its entirety. South Park Studios is doing what I wish Hulu would: every single episode, full length, high video quality, free to watch whenever you want.) The way I see it, people are going to steal the videos anyway (and there's nothing they can do to stop that), so why not officially put the shows up somewhere ad-supported? Over-the-air broadcast TV is ad-supported, right? They gonna make you pay for that too?
If they just tack an entrance fee onto the existing site and don't make any other improvements, then the site will die and everyone will go back to torrenting everything. (And unless they're Nielsen families, they aren't hurting ratings or ad revenue by doing that anyway.)
This is why we can't let Old Media dick around with the Internet.
At least we still have Fancast.



