From the press release:
For 2010, Ben Heckendorn and his forums members return to make the benheck.com experience even better than 2009! Project reveals and discussion, real time modding and even the ability for show-goers to bring their own consoles to be modded by benheck.com regulars will be available as the benheck.com Experience moves into it’s own room and they throw out all of the rules about how your console or controller needs to look.